Establishing strong design foundations
studio Harringman has worked with Lime Blue since the beginning of its business development. We set out to create a striking visual identity for the company, a provocative name, image and style, all underpinned by the suggested mythology of the Lime Blue colour itself. Our designs resonated expansion, the brand was cohesive to tangent advertising campaigns, picking up on various target sectors of the market. The flexibility of the business identity prevented any dissolution of the balance between the familiar and new that is a fast-track to a business developing.
Lime Blue now has retail outlets in Scotland and around the UK and still has the potential to expand into a global success as it has the right design foundations.